About us
We design brands from the inside out. As an agency for strategic branding and design, we make brands more tangible, desirable and recognisable – creating Value by Design.
From vision to brand book
Our full-service covers the entire branding services spectrum – from corporate vision, to design, to global brand guidance and beyond.
Mittelstand meets blue-chip
Whether you are a local hero or global corporation, through our targeted, beautiful design we will help your brand connect with your audiences, and you reach your strategic objectives.
- Corporate Brand Design
- Consumer Brand Design
- In-Store Design
- Category Management
- Branded Environments, Signage Systems
- Brand Guidelines
- Brand Books
- Brand Training
- Internal Brand Communication
- External Brand Communication
- Brand Engagement
- Brand Positioning
- Vision & Values
- Brand Architecture
- Brand Innovation
- Naming
Why Verinion
Direct contact aka SPOC
- manage your project from briefing to final delivery with a Partner
- the 3 Partners are: Nils Hahnebeck, Rüdiger Ziel and Jörg Willich
Speedboat instead of container ship
- tight processes, a compact team, and lots of experience.
- small enough to be agile; large enough for international projects.
Market share gains rather than design prizes
- beautiful design? Of course! But not beauty for beauty’s sake.
- Passionate about design? Yes, but always strategic and goal-driven!
100% reliable, but without the blah-blah
- creative, but rooted with our feet on the ground.
- brief us, we deliver – and that’s a promise.
Wer wir sind
Rüdiger Ziel
Studied Communication Design. In the business for over 20 years now.
More about Rüdiger Ziel
Art Director at Windi Winderlich (now Brand Union). Executive Creative Director at FutureBrand Coleman Schmidlin. Executive Creative Director at Syndicate Brand & Corporate Design. Managing Partner and Creative Director of Verinion since 2001.
A real Hamburg “Jung”. Still can’t stand the sight of Labskaus. For aesthetic reasons.
Nils Hahnebeck
Studied Design, Economics, and Industrial Psychology at University of Stellenbosch.
More about Nils Hahnebeck
Worked for international design agencies and networks for over 10 years. Art Director at DDB Needham Cape Town. Senior Designer & Group Head at Brösske Meyer & Ruf Düsseldorf. Design Director and Associate at Enterprise IG Hamburg (now Brand Union). Managing Partner and Creative Director of Verinion since 2001.
Native South African, from Cape Town. Prefers his home-made boerewors to Labskaus.
Jörg Willich
Studied Communication Design in Germany and England.
More about Jörg Willich
Designer at Designbridge, Creative Director at Peter Schmidt Studios, 8 years as Creative Director and Deputy Managing Director at Landor Associates, then Executive Creative Director at FutureBrand, responsible for the offices in Hamburg and Basel. Joined the Hamburg team as Managing Partner and Creative Director in 2006.
Likes Labskaus, and a firm believer that with the right food stylist, even Labskaus can look appetising.