Kelvion is an international manufacturer of industrial heat exchangers for various market segments. As part of the former GEA Heat Exchangers, Kelvion was originally part of the GEA Group.
Names & Claims
Kelvion
Our services:
Name development
Stute Logistics
Stute is a logistics company specialising in contract and transport logistics worldwide. In addition to the positioning and corporate design, we developed the claim as well as the title of the customer magazine.
Our services:
Name development, claim development, positioning, corporate design, launch campaign, website, icons and infographics, PowerPoint templates, brochures
AXE
Men who smell good are more popular with women. This simple insight has made AXE a successful care brand. Every year AXE launches new fragrance variants. For “Rise Up”, we developed both the name and the design.
Our services:
Development of the sub-brand name, label design
Initiative
As the media network of the advertising holding company IPG, Initiative uses its deep understanding of target groups, media usage and the market, as well as a mix of strategic and creative competencies to develop successful communications strategies. We helped Initiative define its positioning and expressed this with a claim.
Our services:
Positioning, claim development
Hochtief Concessions
Hochtief is one of the largest global construction corporations. When Hochtief merged various business areas under Hochtief Concessions, we positioned and defined this new business unit within the brand architecture and developed the claim.
Our services:
Positioning, claim development
Gigaset
Gigaset was the brand for cordless phones from Siemens before it was detached from the group. We were responsible for the corporate design and packaging design for two generations and developed the nomenclature system for the product range.
Our services:
Nomenclature development, corporate design, packaging design